Kayla Callfas

Designed with zag creative 

Digital Campaign Design

OOH Advertising 

ThirtyTwo Dental differentiates themselves through the quality care, wide range of services, and convenience they offer their patients. We created a campaign highlighting these qualities in a clean and playful way. The campaign was released in four staggered flights, each with a strategic call-to-action. OOH ads were located mostly in the downtown core, in subway stations and at bus stops, to reach their primary demographic, commuting professionals. Digital ads were also targeted to this demographic, increasing perceived  brand presence to this target market.