Kayla Callfas

Through a night of story and song, Crescendo seeks to bring the community together to fight the stigma surrounding mental illness. A powerful evening that ignites passion in the community and raises funds to enhance and maintain mental health programs. 

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This webpage was designed to support the inaugural year of the concert, so it was critical to create something which looked professional and trustworthy to reinforce the legitimacy and the quality of the event. The circular forms of the logo are integrated with black and white photography throughout the site to create a dramatic and bold feeling. The angular colour blocks sectioned throughout the page create a sense of movement referencing the flow of music. Maintaining an exclusively black and white palette throughout also plays on musical references such as the formal attire worn by the orchestra, the black and white keys of a piano, or sheets of music. 

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