Lady's Hat Farm is a small scale farm, based on the edge of the Alberta Badlands, focused on farming food ecologically, thoughtfully and lovingly. 

For this project I developed the brand identity and a variety of brand touch points ranging from packaging applications to branded illustrations.

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The form of the logo mimics the geographical formation that is the name sake of Lady's Hat Farm, a small, lone hill standing in the middle of the otherwise flat Prairie farmland. A clean and balanced san-serif typeface is used to compliment the overall geometric form of the logo. In the centre a small branch of sage is represented, drawing reference to the history of sage as a sacred plant used to purify and heal — just as Lady's Hat Farm seeks to do for their community through their farming practice.

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The primary colour palette draws from the warm muted tones of the Prairie landscape while keeping a modern feel through its bold minimalism. A secondary palette of sky blue and pale pink are integrated into the brand to bring a sense of light, playfulness. This playfulness is further supported through the branded illustrations which use a whimsical collage style to highlight different products offered by Lady's Hat Farm.