Kayla Callfas

For this project I developed the brand identity and a variety of brand touch points ranging from packaging applications to branded illustrations for a small scale farm based on the edge of the Alberta Badlands. 

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The form of the logo mimics the geographical formation that is the name sake of Lady's Hat Farm, a small, lone hill standing in the middle of the otherwise flat Prairie farmland. A clean and balanced san-serif typeface is used to compliment the overall